Let's kick things off with a slice of reality: search engine optimization(SEO) isn't just for online retailers or tech companies anymore. Even service-based businesses, from accountants to landscapers, can significantly benefit from a strong SEO strategy. It's backed up by Statista's report, which indicated within the last year, 21 percent of consumers used the internet to find a local business on a daily basis. Overall, 32 percent of respondents stated that they used the internet for this purpose multiple times every week. Additionally, just two percent of those surveyed said that they did NOT search for local businesses online.
With an increasing number of consumers turning to search engines like Google to find service providers, it's crucial for your business to be visible online. However, the online landscape is an ever-evolving beast, and staying atop Google's rankings requires a strategic SEO approach that keeps pace with these changes.
I'm Dave Baldwin, your friendly neighborhood digital marketing specialist from PlusCode! Together, let's demystify SEO for your service-based businesses - step by step. And yes, our 'Until You Love It' approach makes the journey enjoyable!
The choice and position of keywords play a critical role in driving organic traffic to your website. For service businesses, local keywords are the way to go. If you run a plumbing service in Ann Arbor, for example, keyword phrases such as 'best plumber in Ann Arbor' or 'emergency plumber Ann Arbor' are your best bet for being discovered by potential customers.
Google My Business, Bing Places for Business, and Yahoo Local are tools of the trade for service businesses. Listing your business here will make it visible in Google Maps and local search results, placing you right before the eyes of potential local customers!
Aesthetics are great but performance is key. A fast, responsive, and easy-to-navigate website that provides value to visitors is key to climbing the SEO ladder. Remember, simplicity is your friend, if visiting your own website feels like running a marathon... it's time for a rethink!
Did you know that the length of your content can impact your search engine rankings? Generate in-depth, engaging, and valuable content that offers solutions to your audience's problems. Keep it exciting and fresh to encourage repeat visitors and decrease your website's bounce rate.
Another essential part of any SEO strategy is backlinks. When other websites with a high domain authority link back to your website, it increases your site's credibility in the eyes of Google, enhancing your SEO ranking.
We live in an age where machine learning and artificial intelligenceare revolutionizing digital marketing. Staying updated and adapting to these new SEO tools and techniques will keep your business ahead of the curve. Together, we aim to future-proof your digital footprint.
SEO doesn't have to be a grueling, complicated battle. Partner with us at PlusCode, and we'll guide you through the terrain with a strategy personalized to your business. Remember - we don't stop 'until you love it.' So, why wait? Let's begin the SEO journey together. Reach out to dave@pluscodedesign.com today for a free consultation on how to propel your service-based business using the power of SEO!
Based in the Ann Arbor, MI area, Dave is the lead designer/developer at PlusCode. He specializes in creating unique solutions to help engage and connect with audiences digially.
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