Hello everyone, Dave Baldwin here from PlusCode Website Design. Form submissions are a crucial aspect of lead generation and customer engagement on your website. Whether you're collecting email addresses for a newsletter, generating sales leads, or gathering feedback, increasing the number of form submissions can significantly impact your business. Here are some strategies we use to help boost form submissions.
One of the biggest barriers to form submission is complexity. Users are more likely to abandon a form if it feels too long or asks for too much information. Keep your forms short and to the point by only asking for essential information.
Example: Instead of asking for the full address, phone number, and job title, consider starting with just a name, phone and email address.
Your CTA should be compelling and stand out on the page. Use action-oriented language that tells users exactly what to do and what they will get in return.
Example: Instead of a generic "Submit," use "Get Your Free E-book Now" or "Sign Up for Our Newsletter."
With an increasing number of users accessing websites via mobile devices, it's important that your forms are mobile-friendly. We have seen percentages as high as 80% for mobile users. Ensure that your forms are responsive and easy to fill out on smaller screens.
Tip: Test your forms on various mobile devices to ensure they work seamlessly.
People are more likely to fill out a form if they get something valuable in return. Offering incentives such as discounts, free trials, or exclusive content can entice users to complete your form.
Example: "Sign up today and get 10% off your next purchase."
Trust is a significant factor in whether users feel comfortable sharing their information. Display trust signals such as associations and memberships, testimonials and reviews, security badges, or privacy assurances to reassure users that their data is safe.
Example: "We respect your privacy. Your information is safe with us."
The copy surrounding your form should be clear and persuasive. Explain the benefits of filling out the form and what will happen next.
Example: "Join our mailing list to receive exclusive updates, tips, and special offers directly in your inbox once a week."
A slow-loading page can deter users from filling out your form. Ensure that your website, and particularly the pages with forms, load quickly to prevent users from bouncing.
Tip: Resize images to fit where they will be displayed
Position your forms where they are easily accessible and relevant. Consider placing forms above the fold, in the sidebar, in the footer, or at the end of blog posts where users are most likely to engage with them.
Example: Place a contact form on your "Contact Us" page or a newsletter signup form at the end of a blog post.
Increasing the number of form submissions on your website requires a strategic approach that focuses on user experience, trust, and clear communication. By simplifying your forms, using compelling CTAs, optimizing for mobile, offering incentives, building trust, using engaging copy, improving page load speed, placing forms strategically, and following up promptly, you can significantly boost your form submission rates.
If you need help optimizing your website forms, PlusCode Website Design is here to assist. Let’s work together to turn more visitors into leads and customers.
Cheers, Dave
Based in the Ann Arbor, MI area, Dave is the lead designer/developer at PlusCode. He specializes in creating unique solutions to help engage and connect with audiences digially.
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