What Goes Into the Cost of a Website? A Transparent Look at the PlusCode Process

Let’s face it, when it comes to website redesigns, pricing can feel like a mystery. Why does one quote come in at $2,500 while another is $15,000? What are you actually paying for? And how do you know you’re making a smart investment?

At PlusCode, we believe in clarity from day one. That’s why I want to walk you through exactly what goes into the cost of a website and how our approach ensures you get value at every step.

Step 1: Discovery & Scoping

This is where everything begins. Before we design a single pixel, we take the time to deeply understand your business, your goals, your audience, and your challenges.

We ask the kinds of questions that uncover your brand’s voice, your customer journey, and what your website needs to do, not just how it should look.

This phase is critical, and it saves time (and cost) later by ensuring we’re building the right thing from the start.

What you’re paying for:

• Strategy sessions

• Brand and audience discovery

• Outcome planning and goal setting

Step 2: Design

Once we’ve defined your goals, we begin designing a custom layout that supports them. Not just something that looks nice, but something that works on mobile, for accessibility, and for your unique users.

This phase is collaborative. You’ll see progress and give feedback. We don’t move forward until you love it. That’s our process.

What you’re paying for:

• Custom layouts (not templates)

• Iterations based on your feedback

• Mobile and UX-first design principles

• Visual consistency and brand alignment

Step 3: Development & Content

Now we bring your website to life. At PlusCode, we don’t just “code it up” we build with performance, security, and scalability in mind. This is also where content comes together. Whether we’re helping you generate it, write it, or format it for SEO, this part makes your site real.

We also integrate the tools you use (CRMs, email platforms, calendars, etc.) and set up custom AI tools if needed.

What you’re paying for:

• Custom-built, fast-loading code

• Our own easy-to-use CMS

• Content generation

• Software integrations and AI tools

Step 4: Testing & Review

Every PlusCode site goes through our 14-point launch checklist. We test on different browsers, screen sizes, and devices. You get to explore the site in a private staging environment and request final tweaks.

What you’re paying for:

• Mobile and browser compatibility testing

• Accessibility and performance checks

• Final revisions and polish

Step 5: Launch (and Beyond)

Launch is exciting, but it’s not the end. We’ll help with things like Google indexing, analytics setup, and training you (or your team) on how to make updates. And when questions pop up down the road, we’re just a message away.

What you’re paying for:

• Domain + hosting coordination

• SSL and SEO setup

• Post-launch support

So… What Does It Actually Cost?

Most projects we do fall between $5,000 – $12,000, depending on size, features, content needs, and integrations. We’ll always give you a scoped estimate before starting, and we don’t surprise you with hidden fees. If you would like more detail on our pricing, visit this page.

It’s not about being the cheapest—it’s about building something you’ll be proud of, something that actually helps your business, and something that grows with you.

Website pricing doesn’t have to feel confusing. At PlusCode, we design with intention, build with purpose, and collaborate closely with you every step of the way. If you’re thinking about a redesign, let’s talk. We’ll walk through what you need, what you don’t, and how we can make it work for your goals and your budget.

Ready to create a website you’ll love?
Contact us today and let’s build something together.