Easy and Effective SEO Strategies for Your Website

Hello there! I'm Dave Baldwin from PlusCode. When we talk about scaling your business, a properly optimized website is a proven powerhouse. According to BrightEdge, a whopping 68% of online experiences begin with a search engine! This figure underlines just how crucial an effective SEO (Search Engine Opimization) strategy can be for your website and ultimately, your business. So, let's dig in and find the best SEOstrategies to move your business to the top!

Understand Your Audience's Search Intent (And Respond to It)

This is a fundamental first step. Google wants to show users the most relevant search results possible, making it vital to align your content with your audience's intent. Your website should answer your audience's queries – in language they understand and appreciate!

• Utilize tools like Google’s Keyword Planner or SEMRush to explore common search phrases in your industry.


• Develop content themed around these keywords to engage and educate your audience.


• Ensure your website architecture makes it easy for both users and Google’s bots to find this content. Good internal linking practices can help with this.

Upgrade Your User Experience (UX)

Imagine walking into a store where every item is just thrown into piles, with no order or system. You would definitely hesitate before shopping there, right? The same applies to the digital arena. Google rewards websites that are user-friendly, providing fast-loading pages, mobile-friendly designs, and easy navigation.

Quick Tips to Improve UX:

• Ensure your website loads quickly. Tools like Google's PageSpeed Insights can help identify areas for improvement.


• Implement a responsive design that looks and functions well on all devices.


• Use clear navigation that helps users find what they’re looking for.

Give Your Content TLC

Quality content encourages visitors to spend more time on your website, signaling to search engines that your site is valuable. But remember, your content should be about quality, not just quantity! Create content with deep value that answers the burning questions of your audience.

Steps to Great Content:

• Take a deep dive into your field. In-depth content showcasing your expert knowledge will engage and reassure your audience.


• Make it visually appealing! Break up your text with images, infographics, or videos to keep it engaging.


• Keep it updated. Content refreshment helps maintain its relevance, keeping your visitors informed and Google happy.

What if you had a partner who guarantees this kind of attention to detail, ensuring a website that you absolutely love? Well, that's where PlusCode comes in with our unique "Until You Love It" process, working with you every step of the way to ensure your satisfaction. We're always here to discuss the tech stuff so you don't have to! Reach out to us and let's have a chat about your project. After all, your success is our success!