How to Use SEO to Boost Your Nonprofit’s Online Presence

Hello there! Dave Baldwin here from PlusCode Website Design. To many people, SEO might sound like a daunting, technical buzzword. But, what if I told you it’s an untapped fountain of potential for nonprofits like yours? In fact, 93% of online experiences begin with a search engine, according to Search Engine Journal. This reveals the immense potential SEO holds in reaching and engaging the right audience for your cause. So let's dive into the world of SEO and explore how it can amplify your nonprofit's online presence. Remember, we at PlusCode are with you all the way!

The Trio of SEO: Keywords, Content, and Backlinks

Let's un-complicate SEO! Three key components fuel the SEO engine: keywords, content, and backlinks. Below is a break-down of each, transforming them from confusing jargon to actionable steps:

• Keywords: These are the terms or phrases your potential supporters use to search for related causes or organizations online. Think like your audience; what would your target demographic type into a search engine to find a cause like yours? For example, if you’re an animal shelter in Ann Arbor, relevant keywords could be "animal rescue Ann Arbor" or "adopt a pet in Ann Arbor".



• Content: Exceptional content (ex: blog posts) not only provides your audience with valuable information but also signals to search engines that your website is a reliable source of information. However, merely posting content isn't enough; it should cater to your audience’s needs and interests while also integrating your keywords naturally. Whether it's blog posts, articles, or success stories, your content should tell your nonprofit’s story in a compelling way.



• Backlinks: Backlinks are essentially votes of confidence from other sites. If reputable sites link to your website, search engines perceive yours as trustworthy and authoritative. This doesn’t mean you should seek links impulsively. Quality matters over quantity. Gaining links from well-established sites in your field raises your SEO score.

The Power of Local SEO

By optimizing your website for local Ann Arbor searches, you can direct more local traffic to your site. Make sure your site includes the name, address, and phone number of your organization. Register your nonprofit on Google My Business and take advantage of platforms like Yelp or Bing Places. Reviews also play a significant role, so encourage your supporters to leave positive reviews!

A Partner in Your SEO Journey

Understandably, navigating SEO can feel overwhelming. But don't fret! At PlusCode, we’re here to simplify the process and guide you every step of the way. We've made it our mission to ensure that nonprofits like yours can maneuver the winding paths of digital marketing with ease and success. Remember, we've got your back!

Ready to reap the benefits of SEO for your nonprofit? Reach out to us for a chat, and let's make your online presence shine! Our "Until You Love It" process guarantees a custom solution crafted with diligent understanding and aligned to your mission. We're excited to partner with you on this journey!