Creative Ways to Generate Endless Content Ideas

By PlusCode

Hello everyone, Dave Baldwin here from PlusCode Website Design. As we continue in the series on your blog, coming up with fresh, engaging content for your blog can be a challenge, but it's essential for maintaining an active and valuable online presence. Today, I’ll share some strategies to help you generate blog post ideas that will keep your audience engaged and coming back for more.

Blog Themes

One of the best ways to organize your content creation is by establishing themes for your blog. Themes provide a consistent framework that can guide your writing and help you to generate fresh content ideas that are relevant to your audience. Here are some themes you can consider:

What You Sell

Write about the products or services you offer. These posts are not just about showcasing what you sell, but also about demonstrating their value and utility. Be intentional and use these posts as calls to action.
Example: "5 Reasons to Have Your Hot Tub Serviced Annually"
Pro tip: include a discount code for readers who make it to the end of the post.

Seasonal Content

Tying your content to the seasons can make it more relatable and timely. Think about how your product or service can be associated with different times of the year.
Example: Spring: "Spring Landscape Ideas to Brighten Your Garden". Fall: "10 Kitchen Remodels That Give a Fall Feel"

Location-Based Content

Highlighting local projects or services can help build a connection with your community and demonstrate your expertise in specific areas.
Example: "5 Projects We Have Completed in Saline, Michigan" can showcase your local presence and build trust with potential customers in that area.

Educational Content

Educational posts provide valuable information that can help your readers make informed decisions. These types of posts position you as an expert in your field and can drive traffic through searches for specific advice.
Example: "5 Things You Need to Know Before You Buy a Weed Trimmer"

Authority Content

Establish your authority by sharing recent awards, successful projects, or customer testimonials. These posts build credibility and trust with your audience. Example: write about a recent award your company won, a case study of a successful project, or a compilation of glowing testimonials from satisfied customers.


Answering frequently asked questions is a great way to create helpful content. Ask your sales and support teams about the most common questions they receive and turn those into blog posts.
Example: "What to Do If Your Hot Tub Isn’t Heating Properly"

Think Outside the Blog

Remember, helpful content isn't limited to blog posts. Consider adding new pages to your website that provide valuable information to your visitors. These could include:

  • Service Area Pages: Detailed descriptions of the areas you serve.

  • Team Member Pages: Introductions to your team, showcasing their expertise and personalities.

  • Portfolio Pages: Galleries or case studies of completed projects.

  • Services Pages: Comprehensive descriptions of the services you offer.

Google values helpful content throughout your website, not just in blog posts. Expanding your site with these types of pages can improve your SEO and provide a richer experience for your visitors.

Generating content ideas doesn’t have to be daunting. By focusing on themes like what you sell, seasonal topics, location-based content, educational pieces, authority-building posts, FAQs, and expanding your website with additional pages, you can create a robust content strategy that keeps your audience engaged and informed.

If you need more inspiration or help with your content strategy, feel free to reach out. Let's keep your blog vibrant and valuable!



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