Essential Features Every Michigan Service-Based Business Website Should Have

Hey there service-based entrepreneurs,
I'm Dave Baldwin from PlusCode Website Design based in Milan, Michigan. If you have a website there are a few crucial pieces for any service-based business, especially here in the Great Lakes State. You need one that truly serves your business and your customers. Let's dive into the essential features that every Michigan service-based business website should include.

1. Easy-to-Find Contact Information:
Make it simple for visitors to get in touch with you. Display your contact information prominently, including a phone number, email address, and physical location (if applicable). Always have a contact page. Also, put your contact info in the footer and sometimes in the header or collapsable menu on mobile.

2. Strong Local SEO:
Optimize your website for local search. Use local keywords (like city names) that resonate with your audience, like "Detroit lawn care" or "Ann Arbor financial planning." This helps your site appear in search results when locals are looking for the services you offer.

3. Testimonials and Reviews:
Word-of-mouth is powerful. Include testimonials from satisfied customers to build trust. If you have reviews on platforms like Google My Business or Yelp, consider showing them on your site. And don’t forget to send out your review link after every completed job.

4. Mobile Responsiveness:
With more people using smartphones to browse the web, your site must look good and function well on all devices. A mobile-responsive design ensures a seamless experience for users on the go. By our numbers, more than 70% of our websites are viewed on mobile devices.

5. High-Quality, Localized Images:
Use high-quality images that reflect your Michigan roots. Authentic photos of your team, your workspace, or local landmarks can create a connection with your audience.

6. Blog or Resource Section:
A blog or resource section can position you as an expert in your field. Share insights, tips, and local news that are relevant to your services and community. This not only helps with SEO but also provides value to your visitors.

7. Clear Call-to-Action (CTA):
Every page should guide visitors toward an action, whether it's contacting you, signing up for a newsletter, or scheduling a consultation. Make your CTAs clear and compelling.

8. Online Booking or Scheduling:
If applicable, integrate an online booking or scheduling system. This feature adds convenience for your clients and streamlines your appointment-setting process.

Your website is a vital tool for connecting with clients and growing your service-based business in Michigan. By incorporating these essential features, you can create a site that not only looks great but also effectively communicates your value and attracts more local clients.

When it is time for you to upgrade your website with these essential features, contact PlusCode Website Design today, and let's create a website that truly represents your brand and connects with your audience!