Common Website Mistakes Hurting Ann Arbor Nonprofits’ Impact, and How to Fix Them

Hello everyone, Dave Baldwin here from PlusCode Website Design. If you know Jesse and I, we love to see our nonprofits be able to serve their people effectively. In this final article in our series for Ann Arbor area nonprofits, we will give you solutions to common mistakes.

1. Lack of Clear Call to Action (CTA)

Why It’s a Problem:
A website without a clear CTA can confuse visitors about what you want them to do—whether it’s donating, signing up for a newsletter, or volunteering.

Solution:
Ensure that every page has a prominent and specific CTA that guides visitors toward taking the desired action. Use action-oriented language like "Donate Now," "Join Us," or "Get Involved."

2. Outdated Content

Why It’s a Problem:
Old or irrelevant content can make your nonprofit appear inactive, which may deter potential supporters.

Solution:
Regularly update your website with fresh content, such as news updates, blog posts, or event information. An active blog or news section can keep your audience engaged and informed.

3. Poor Mobile Optimization

Why It’s a Problem:
Many visitors will access your website from their smartphones. If your site isn’t optimized for mobile devices, it can lead to a frustrating user experience and higher bounce rates.

Solution:
Implement a responsive design that adjusts seamlessly to different screen sizes. Ensure that all elements, from text to images, are easily viewable and navigable on mobile devices.

4. Cluttered Design and Navigation

Why It’s a Problem:
A website that’s difficult to navigate or overloaded with information can overwhelm visitors, making it hard for them to find what they need.

Solution:
Simplify your site’s design and navigation. Use a clean, organized layout with intuitive menus. Focus on key information and use whitespace effectively to prevent clutter.

5. Neglecting SEO Best Practices

Why It’s a Problem:
If your website isn’t optimized for search engines, potential supporters may have a hard time finding you online.

Solution:
Incorporate SEObest practices, such as using relevant keywords, optimizing meta descriptions, and ensuring fast load times. Regularly update your site with content that includes location-specific keywords like “Ann Arbor nonprofit” to improve local search rankings.

6. Using Generic Stock Photos

Why It’s a Problem:
Stock photos can make your website feel impersonal and disconnected from your mission.

Solution:
Whenever possible, use authentic photos of your events, staff, and the communities you serve. Real images help convey your nonprofit’s impact and build a stronger connection with visitors.

7. Ignoring Website Security

Why It’s a Problem:
A lack of proper security measures can put your website and your visitors’ data at risk.

Solution:
Ensure your website uses HTTPS and has an SSL certificate to encrypt data. Regularly update your software and plugins to protect against vulnerabilities. Display security badges to reassure visitors that their information is safe.

Avoiding these common website mistakes can make a significant difference in how effectively your Ann Arbor nonprofit engages with its community. A well-designed, user-friendly, and secure website will help you better connect with supporters, attract donations, and achieve your mission.

If you’re concerned that your website might have these mistakes, PlusCode Website Design is here to help. Let’s work togetherto create a website that truly reflects the heart of your nonprofit and drives your mission forward.

Cheers,
Dave