What pages should I have on my website?

By PlusCode

You might be asking yourself, what pages are essential to not only draw visitors in but also engage and build trust? Hello, I'm Dave from PlusCode Website Design, and today, we're diving into the pages you need for a successful website, highlighting the must-have pages for any business.

Before laying the first stone, take a moment to survey the landscape. Each industry has its unique digital footprint. By analyzing your competitors' websites, you gain insights into what pages your audience expects to find. Remember, your potential customers are visiting these sites too, so understanding what they see (and what they do not see) can give your customer what they expect.

The Non-Negotiables:

  • About Page:
    This isn't just a page; it's your digital handshake. Your About Page needs to offer a human touch. It tells your story, shares your mission, and, most importantly, shows your visitors who they're doing business with. Without it, you're just another name in a sea of options, competing on price alone—and there's always a cheaper option out there.

  • Contact Page:
    Accessibility is key in building trust. Your Contact Page should offer multiple avenues for visitors to reach out to you, whether through phone, email, a contact form, social media, or even your physical address. The easier it is for people to get in touch, the more likely they are to do so.

  • Social Proof:
    Whether it's a portfolio, client logos, or testimonials, showing off who you've worked with builds credibility. Social proof is a powerful tool that reassures visitors of your expertise and the quality of your work.

Designing Your Home Page:
Think of your Home Page as the main hallway of a house. As visitors scroll, they should encounter doorways (sections) leading to other areas of your site. Each section offers a glimpse into what they'll find on the next page, enticing them to explore further. This architectural approach ensures your Home Page serves as an effective guide, directing traffic to key areas of your site.

Additional Considerations:

  • Services/Product Page: Clearly outline what you offer. Detailed descriptions help visitors understand your value proposition.

  • FAQ Page: Address common questions upfront. This can save time for both you and your customers and help overcome any hesitations.

  • Blog/Resource Center: Establish your expertise and offer value through informative articles or resources. This not only aids in SEO but also helps in building a relationship with your audience.

Bonus tip: Add a call to action section on your home page. People would like to know what the next step is, so make it obvious. Add a section with text that explains what will happen next and a button asking your website visitors if they would like to begin. It’s really that simple.

Building a website that resonates with your audience and meets your business goals is akin to constructing a well-designed home. Each page serves a purpose, contributing to the overall user experience. By ensuring your site contains these essential pages, you're laying a solid foundation for your online presence.

When you are ready to redesign your website, PlusCode Website Design is here to help you every step of the way. Let's create a site that stands out and truly represents your brand.

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