How often should I update my website?

By PlusCode

I get it, adding content to your website can be a challenge, but if you're aiming for better visibility and higher Google rankings, there's no way around it. Regular content updates are a must. In fact, our recent data shows that customers who publish a weekly blog post experience a whopping 20% increase in traffic. How cool is that?

Now, let's talk about what type of content should change on your website:

  1. Dynamic Content:
    This is the stuff that's meant to change frequently – think blogs, news updates, portfolio images, and project descriptions.
  2. Static Content:
    These are the things that change less often, like your home and about pages. We're talking about your home page slider photos, service descriptions, and even your "about" paragraph.

Feeling a bit overwhelmed? No worries, my friend. The good news is that there are tools out there to make your life easier and your content creation smoother.

So, what can you do to keep up with this content game?

Set a Schedule:

Use calendar alerts to remind you when it's time to update or add content. For instance, I've got a weekly reminder to write a blog post every Friday morning.

Prewrite Your Content:

Ever heard of ChatGPT? It's a nifty tool that can help you write content for an entire year in advance. Just jot down your ideas in a Google doc, and when the time comes, copy and paste it onto your website. Pro tip: Our tools even let you schedule blog posts months in advance, giving you that "set it and forget it" convenience.

Get Some Help:

Not feeling like the next Shakespeare? No worries – you can hire a content writer. There are plenty of talented scribes out there. And hey, at PlusCode, we offer content generation as a service. We'll sit down with you a few times a year to plan everything out. It's like having your marketing on autopilot.

To sum it all up, my advice? Create a content plan and stick to it. Use tools that simplify your life, and always remember – we're here to help.

Catch you later,


Tags: How to

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